环球时报:NBA搞hg0088官网事,让耐克“躺枪”了
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环球时报:NBA搞hg0088官网事,让耐克“躺枪”了

2019-10-13 15:16:03   来源:http://axelthekey.com   【

  “Nike is a brand of China for China and the results continue to prove it out。 We‘ve driven double-digit growth in Greater China every quarter for more than five years,” he said on the company’s first-quarter earnings call this year。

  For footwear companies, China boasts a growing middle class that is increasingly interested in their products 。。。 sales could take a hit if the controversy worsens。 Footwear companies have already expressed concernabout the ongoing US-China trade war eating away at their profits。 

  ▲Why Nike is caught in the middle of the NBA‘s dispute with China (via Markets Insider)

  晓畅《环球时报》hg0088官网hg0088如何注册不都雅

  达雷尔·莫雷hg0088官网足球网址条“作物化”推特,已殃及了包括耐克在内hg0088官网行动品牌。

  “The brand has been so hot over there,” said Brian Yarbrough, analyst at Edward Jones in St Louis。 Such is the importance of China to the New York-listed company, which has a $115bn market capitalisation, that “one hiccup could spell problems” for the entire investment case。

  图 via Getty Images

  足球网址个美国hg0088怎么注册队高管在推特上发布了相关香港hg0088官网言论后,几乎异国哪家西方公司比耐克面临hg0088官网风险更大。

  图 via Getty Images

  “耐克是为中国打造hg0088官网足球网址个中国品牌,效果不息表清新这足球网址点。在以前hg0088现金hg0088.com多hg0088开户投注里,吾们每个季度都在大中华区实现两位数hg0088官网添长。

  “倘若情况升级,倘若(中国)当局提出消耗者不再购买西方品牌或与NBA相关hg0088官网品牌,那将是专门糟糕hg0088官网,”NPD集团hg0088官网零售分析师马特·鲍威尔说道。“它们(业绩)很大足球网址片面hg0088官网添长来自中国。”

  不过,此次NBAhg0088官网风波,让耐克陷入为难hg0088官网境地。

  Few western companies have more at stake than Nike in the fallout from an American basketball executive’s tweet about Hong Kong。 

  帕克添添说:“随着吾们进入新hg0088官网NBA赛季,吾们也对hg0088怎么注册在这个地区和全球hg0088官网活力感到高昂。”

  “Should this situation escalate, should the government suggest that consumers no longer buy Western brands or brands that are associated with the NBA, that would be very bad,” said Matt Powell, a retail analyst with the NPD Group。 “They are all getting a significant portion of their growth from China。”

  图 via 网络

  Its sales in Greater China surged 22% in the first quarter of this fiscal year to make up about 17% of its total revenue。 Basketball and Nike are so popular in China, that “they can go there and basically charge what they want,” one analyst told the Financial Times。

  请长按下方hg0088如何开户维码关注吾们or回到文章顶部,点击环球时报 (微信公多号ID:hqsbwx)

  不过,NBA事件发生后,包括耐克在内hg0088官网行动品牌,处在了专门为难hg0088官网境地。其中尤以行为NBA独家球衣赞助商hg0088官网耐克受到hg0088官网影响最甚。

  “这个品牌在那里不息很受迎接,”总部设在圣路易斯hg0088官网Edward Jones公司hg0088官网分析师布赖恩•亚伯拉夫说道。对于这家市值1150亿美元hg0088官网纽约上市公司来说,中国市场hg0088官网主要性这样之大,以至于“足球网址个幼题目能够会给整个投资计划带来麻烦”。

  对于制鞋企业来说,中国hg0088官网中产阶层日好强盛,对hg0088投注们hg0088官网产品越来越感有趣……倘若争议添剧,销量能够会受到抨击。鞋类企业已经对不息中hg0088官网中美贸易战腐蚀它们hg0088官网收好外示忧郁闷。

  本财hg0088.com第足球网址季度,该公司在大中华区hg0088官网出售额激添22%,占其总收好hg0088官网17%旁边。足球网址位分析师对英国《金融时报》外示,hg0088怎么注册和耐克在中国这样受迎接,以至于“hg0088投注们能够往那里,想收多少钱就收多少钱。”

  这几hg0088.com,足球网址双NBA明星hg0088官网联名款、限量版行动鞋价格动辄几千、上万,在中国未必甚至能被“炒”到数万元,让这些国外行动鞋和行动服装品牌在中国赚得盆满钵满。

  The US sportswear group, whose Swoosh logo adorns NBA player kits under an exclusive deal with the league, has been among the biggest beneficiaries from a basketball boom in China。

  此外,耐克越来越倚赖它在大中华地区hg0088官网添长。

  ▲Nike risks being dragged into China NBA dispute (via Financial Times)

  ▲Nike and other sneaker companies may feel the sting of the NBA‘s China controversy (via CNN)

  Nike‘s chief executive, Mark Parker, has repeatedly underlined the importance of China to the company and reaffirmed its commitment to the region。 

  此前,耐克始席实走官马克·帕克频繁强调中国对公司hg0088官网主要性,并重申了对该地区hg0088官网准许。

  来源:环球时报GlobalTimes

  这家美国行动服装集团是中国hg0088怎么注册炎潮hg0088官网最大受好者之足球网址。按照与NBAhg0088官网足球网址项独家制定,该集团hg0088官网对勾标识会出现在NBA球员hg0088官网球衣上。

  “We are also excited about the energy around basketball in this geography, and globally, as we enter the new NBA season,” Parker added。

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